Brief: A design created as part of the 'Sheffield Bags Of Love: Shop Local' campaign, commissioned by Visit Sheffield and Business Sheffield, via Eleven Design.

I used wildlife inspired character design to capture the diversity, community and positivity present in Sheffield’s local independent businesses. The use of animals is a nod to the wildlife and nature abundant in the city and its surroundings.

This design was printed onto tote bags and distributed in shopping districts throughout the city. This campaign was supported by the European Union and photographed by Owen Richards.