Brief: Illustrated limited edition tote bags commissioned by clothing brand Fred Perry to celebrate the tenth Record Store Day.

I chose to visualise sounds and music using expressive hand lettering. The illustration was originally created using black ink on paper, before being digitised and screen printed onto bags.

These were then distributed throughout stores in the UK. Alongside this, I participated in a photoshoot, spoke about music and style and created a playlist for Fred Perry Subculture.